The term “personal information” refers to data you voluntarily provide in connection with use of the site (ex. via contact form) that identifies you and/or the company on whose behalf you are accessing and using the site. When your personal information is collected, it is collected with your express or clearly implied consent. It is not shared, sold or leased unless law or legal process requires it, and is not retained for purposes other than those for which it was intended.
When you visit our web site, we also collect information including your IP address, the type of operating system and browser you use, your computer’s location, what pages you visit on our site, what links you click on, what you have purchased from us, and what other pages on our site you have visited recently. We use Google Analytics to collect demographic and interest information through Google advertising cookies and identifiers.
How do we use this information – The main reasons we collect personal information from you are for making Eatery and Yurt reservations, email newsletters, information and booking requests, customer relationship management, customer service, marketing, or to complete a sale or transaction. We do not share or sell your information with third parties unless legally required to do so.
We use the aggregate data collected through the website, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. We do not link this automatically-collected data to personally identifiable information.
Email Marketing – The email address you provide us via our newsletter signup form is used to send you our e-newsletter and e-promotions. You may unsubscribe to our promotional emails at any time. This information is stored in a secure environment and will not be shared outside of Merridale Ciderworks Corp.
Unsubscribe – If, after permitting use of your personal information, you decide that you no longer want Merridale Ciderworks Corp. to include you on its mailing list or otherwise contact you, click “Unsubscribe” at the bottom of our email communication to you. Unsubscribing will remove you from further marketing messages. Should you continue to do business with us, resulting transactional based correspondence will continue and not be affected. For example, you’ll still get a confirmation email if you make a yurt reservation.
You may also choose to opt-out of certain aggregated data collection services performed by Google advertising cookies. The following organizations offer options for controlling how cookies receive and use data from your online activities:
- Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/.
- Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/.
- European Interactive Advertising Digital Alliance (EDAA): http://www.youronlinechoices.com/.
Please note that when using the ad industry opt-out tools described above:
- If you opt-out, data may still be collected about your online activity, but it won’t be used by us.
- If you use multiple browsers or devices you may need to execute this opt out on each browser or device.
- Some companies that we may work with as Advertising Partners may not be covered under the above opt-out options. Please contact us for more information.
Children’s Privacy & Parental Consent – Please be aware that Merridale Ciderworks Corp. has not designed this site for, and does not intend for it to be used by, anyone under age 19. Merridale Ciderworks Corp. specifically requests that persons under the age of 19 not use this site or submit or post information to the site.
Links Provided to Other Sites – Merridale Ciderworks Corp. may provide links to a number of other websites that we believe might offer you useful information and services. However, those sites may not follow the same privacy policies as Merridale Ciderworks Corp. Therefore, we are not responsible for the privacy policies or the actions of any third parties, including without limitation, any website owners whose sites may be reached through this site, nor can we control the activities of those websites. We urge you to contact the relevant parties controlling these sites or to access their online policies for the relevant information about their data collection practices before submitting any personal information or other sensitive data.
Access and correction – Upon request, you may have private and secure access to the personal information you have provided, and if upon review it is found to be incorrect or incomplete, you may update, modify or delete your information.